Pay Monthly Websites vs Buying Upfront

Tuesday, 09 June 2015, Written by  Chris Hood

The Pay Monthly, No-Contract Website is a more recent development in the world of web design, and it’s something we have become market leaders in. Here I’ll explore the advantages of pay monthly sites vs buying a site upfront, and go into a little detail over which option is better for you.

The advantages of Pay Monthly Websites

Pay monthly websites free up cash-flow

Websites are expensive to design and build; a professional site built in the UK generally costs upwards of £800, or £2,500 for an online shop. And once it’s yours, the developer is miles away.

Modern cash flow mostly works on incoming & outgoing monthly costs, both in business and personal finance. Large lumps of cash rarely change hands, with major assets mostly being bought on finance or paid for monthly. Vehicles, car tax, phone systems, buildings and professional services are now usually paid for with 1 small payment each month, to enable progress and make them happen.

In the modern era, most small-medium businesses generally don’t have 4-figure sums available to spend on a website that allows them to compete with their rivals online, but they do have £30 each month. With a pay monthly website, that means they can outdo them, now.

The website will perform - with no contract it needs to perform

Aftercare has never been the web industry’s strongest asset. Many of our customers have tales of previous sites being built with room for improvement or ongoing care requirements, and the developer then becomes difficult to track down. They build it as per the visual design, put it live as soon as they can, take the payment and move on. To amend it, they charge more, which is only right. Once the site’s paid for, what incentive do they have to make sure the site works for you?

A pay monthly website with no contract is under pressure to perform, right from the outset. If the site takes us 50 hours to design and build, but doesn’t perform and the customer cancels after 3 months and £90 of payments, we’ve just done 50 hours of work for £90. Needless to say, as a UK company with well paid staff, we need that site live for 3 years to be worth the cost of building it.

So the principal is that the customer puts their trust in us to build them a site that storms out of the gate and continually brings in as much business as their product, content and industry allows. It grows and impresses them so much that they continue with a rebuild after 3 years, and the good business continues. IE they have the best website possible – because if they aren’t satisfied, they are free to go.

Up-to-date code for best display and search engine performance

You may have heard of HTML5, CSS3 and responsivity. Or maybe not, if you’re fortunate enough!

Should I get a pay monthly website

These are terms that have come to the fore in recent years as the world of websites has grown and advanced. As we frequently say, Google wants the internet to be the best place it can be (IE quickest, most informative and highest quality), therefore quick websites with the best code and content are heavily rewarded.

Every few years, something new comes along that can make websites smoother, neater, lighter and better for the end user. For example, HTML5 made website code easier to write and read, and easier for search engines to interpret, but existing code had to be rewritten to take advantage of it. CSS3 made a lot of special functions, systems and effects vastly lighter to load, resulting in websites often half the size versus the old “JavaScript” methods, but a lot of work had to go in to change elements over to CSS3. Responsivity makes websites change shape and display depending on what device they are being viewed on (EG mobile phones, tablets etc.), effectively making the “Mobile Website” redundant for most industries - but again, the amount of work involved in making a non-responsive website responsive can be vast.

With every new convention comes a race, and the choice to be aggressive or complacent; update your website’s code & rise past your competition, or stay put and let them rise past you. Even my parents’ rinky-dink B&B business fell victim of this when CSS3 came in, falling in Google’s rankings below 4 other B&Bs in their village, and their bookings took a hit. As a loving son, I rebuilt their site in HTML5, CSS3 and responsive; it climbed back up, then when Google’s responsivity drive hit in April 2015, their new site dominated Google’s mobile searches, and they filled their calendar.

Code updates are all taken care of

These new conventions come along every few years. So here’s the advantage: a Pay Monthly Website rebuilt every 3 years free of charge will always be on top of the most modern code before it hits. Many companies choose to have their website rebuilt to achieve this, and it costs money every time. Pay Monthly sites never face these recurring costs, so the problem’s truly out of your hands.

When should I buy upfront?

As with any major purchase, paying monthly isn’t for everyone. Our pay monthly websites are provided on a lease basis by default, so the customer doesn’t own the code. You might want to own the code if you are having the website built via grant funding, want to declare your website as an asset, or have advanced in-house web developers.

If you want to own your website’s code, it’s best to pay upfront or through monthly installments. For example, we build a few paid-upfront sites each month. And we have a few customers who are paying for their site over 2 years – after 2 years, it belongs to them. If you would prefer to buy upfront or buy your site in instalments, we would certainly encourage you to ask us – we do more than monthly sites!

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